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Female model wearing light shirt holding Neptune rum by the sea. Photograph by Still Moving Media.

Neptune Rum

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Brief

Our various teams are often out and about, shooting all around the world, but it still rare that we get to shoot on a 22 million-pound super yacht on the French Riviera. This is precisely what Neptune had in mind when thinking about how they could promote their new rum brand to the UK market.

Male model by railings in pinstripe shirt holding a glass of Neptune rum overlooking the sea. Photograph by Still Moving Media.

Concept

Neptune wanted a set of lifestyle images and films as well as studio images to support the release of their new rum, so the Still Moving production team created moodboards and sketches for each image idea based on seasonal trends.

Neptune rum between bottles of Fever-Tree mixers behind a pile of ice. Photograph by Still Moving Media.

Pre-Production

Once the style was agreed upon, the Still Moving team set about sourcing models, locations and accessories for the shoot. They found 4 fantastic models and a stunning location near Cannes.

Production

The photography and film team worked in perfect harmony, both working to deliver the same style that matched Neptune’s original brief.

Female model's legs with a bottle of Neptune rum. Photograph by Still Moving Media.

Post-Production

Yet again, the photography and film team worked together to deliver consistent campaign images and films, bringing the colours out of the rum bottles and making the location even more beautiful.

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