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Jack1t Iceland

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We believe in power content driving powerful brands. Jack1t is a premium fashion brand founded by Superdry co-founder James Holder, who is pushing the brand forward with strong imagery, both still and moving. Our film team went out to Iceland to shoot sticking shots of our Creative Director wearing his Jack1t outerwear.

Instagram Cuts

By taking the hero film and cutting it down to a series of social films adapted for each platform, we create endless content from the same project. For Jack1t, we created 1 hero film as well as 20 Instagram stories.


Our film team spent 2 days touring the country, shooting in 6 locations. The ability to mix drone, locked-off and handheld footage gives the final content a unique feel and allows for different ‘moods’ with each film.

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