By understanding the hero products for the season along with the models and locations we’ll be working with, the team will collaborate to outline what needs to be captured.
Filming Dubarry of Irelands campaigns means completely immersing ourselves into the to locations as these set the tone. Autumn/Winter is especially important as everything is shot in Ireland drawing heavily on dramatic landscapes.
Part of these shoots is being prepared for the weather. We roll out in full waterproofs with our rigs rain ready. Storms rarely stop the models and for Autumn winter the raw wild outdoors is an essential element!
We visit a number of different locations looking at the functional elements of the boots and clothes in each as well soaking up the vibe of the rugged terrain… and a fair amount of water! Working on lenses that will yield excellent skin tones, rigs that allow smooth movement and precise framing we are able to capture everything on the move.
An extension of the work done to capture everything correctly, work starts on the shoot logging and categorising shots and garments. This then allows us to work through our hitlist of Hero shots and functional elements to create the various campaign films, category films and short social edits in the appropriate aspect ratio.
With seasonal campaigns, we’re often beginning the process of planning the next shoot before the previous content has been used. So its always exciting to throwback and revise everything when it goes live and look at the reception on all the platforms.