Abigail Collins came to us for help on her 2018 campaign to launch her new show. She wanted high impact, visually bold images that would stand out from other advertising for similar performers.
After sitting down with Abigail, we came up with a series of moodboards and reference images to suit her style. Once everything was in place, the photography team prepared the photographic style for the shoot. Abigail had already chosen the outfits and we worked with her to match each outfit to a certain look.
During production, the team had to work closely with the image retoucher to make sure everything was shot in a way that would allow the team to assemble everything together and bring the concept to life. After delivering the images, Abigail used the images to out-perform her competitors that lead to an increase in social media attention and following.