Specialising in creative photography and cinematography, Still Moving Media offer a complete package from concept and planning, mood boards, competitor analysis and research through to art direction, execution, retouching and editing. We work closely with our clients to deliver stunning images that help them achieve their objectives.
Cheltenham born Spencer, set up his photography business in 2009 and built a reputation on fashion and creative commercial photography. Since then he has worked with companies such as Dubarry, Raging Bull and Selfridges and more locally The Cheltenham Festivals, Gloucester Quays, Cheltenham College and Gloucestershire College. Spencer is regularly approached to shoot for executive boards and high profile personalities.
Dale worked for many years in the music industry and began life behind the lens making music videos. Entirely self-taught this work increased and he developed his own YouTube channel and found himself making more videos and less music. Focussing on the structure of a video and the importance of controlling light, Dale has also developed a passion for time lapse videos.
Phil turned his passion for photographic imagery into a profession over ten years ago. Working on a range of commercial projects, he has become known for his attention to detail and ability to fulfil a clients brief no matter what the challenge! He particulalry enjoys the technical and styling elements of interior, product and food photography.
Zach is responsible for supporting all aspects of came work, production prep, equipment set-up, filming, editing and colour grading. Zach’s original background was in teaching Windsurfing, Sailing and Snowboarding. Due to this very active background, no challenge is too big or location to difficult for Zach to produce content from.
Rosanna is the point of contact for all Still Moving Media’s clients, assisting with research, shoot planning, website content, social media and project management. With a background in Fine Art, she has also taken on the role of storyboard artist during the pre-production stages.
StudentUniverse and a Social Media Sensation
As our shoot with StudentUniverse certainly qualifies as one of our most unusual projects, we felt it only fair to share our eventful two days with you (and of course our bizarre behind the scenes photographs). StudentUniverse are the world’s leading travel booking service for students, priding themselves on allowing students to travel more and spend less. Since collaborating with StudentUniverse for an exciting cinematography shoot in Florence in November 2015, we were very eager to hear about their plans to join forces with us for their 2017 campaign.
In the brief, we were asked to create a series of short, concept videos which play on the humour of the typical student lifestyle stereotype, while focusing on the travel booking process through StudentUniverse’s website and app. We were told that the videos will appear on Facebook, Youtube advertising and will be cross posted through various blogs. With the knowledge that social media platforms were the prime entertainment channel for this campaign, we were given a fair amount of creative scope to produce a concept video that is not only informative but funny and sharable.
There is nothing we enjoy more than a fun concept to develop, and after some long conversations, mood boards and sketches, we had confirmed our four ideas. The first being a student chilling out in a bath tub full of baked beans, the next, a student winning big time at a casino, the third video presents a student that has ordered so much pizza, they have become submerged in empty boxes, and the final video shows a student buried in sand who has really splashed out on their holiday wardrobe.
With the video concepts in place, our next move was to look for an actor/actress to play the part of the student. As part of our research, Zach spent a couple of hours looking at viral Facebook videos to study what makes them so sharable. He came across ‘Bash the Entertainer’ who has made a successful Facebook career our of posting videos of internet images that he finds funny, particularly disastrous cross-breeds of fashion such as the famous ‘joots’, jean/boots and ‘creels’, crocs/heels.
A key component that makes Bash’s videos so viral is his distinctively contagious laugh which narrates the images that appear. During our conversations that followed, the strange thought entered our minds... why don’t we ask Bash if he would do it? With over 1 million Facebook followers, he could certainly influence the project in a big way. We approached his management and to our amazement, they agreed to Bash participating in all four concept videos!
Contrasting from Bash’s typical front facing camera, vlog style approach, we were keen to create something very polished, with a distinctive studio feel. We hired Cheltenham Studio so that the videos could be created in a controlled environment where we had lots of freedom with the lighting and camera movement, and the shots would not be weather dependant. Not only does this option lower the costing slightly as there is less travel to various locations, the equipment and props could all be managed in one place and there is a sense of continuation with the videos, causing them to form more of a series.
We rigged a DJI ronin to a pulli system, with wireless follow focus, wireless gimbal control and wireless director monitoring solution. This allowed us to create a fluid motion where by we focus on Bash’s laughing face, and pull out to create a ‘reveal’ shot of the situation/location. With various scenarios to create, lighting was as always a very key component to the set-up. We used 3 x kino flo pushing through a 2m x 2m 1.25 stops diffusion fabric with a custom grid on the front to create a large light source which would allow us to light from a distance while maintaining a narrow spread and keeping it off the black background, this created a dramatic sense of separation between the subject and the background, suspending them in a kind of black limbo. We then had another kino flo four bank rim light.
For the beach scene we brought the 2m x 2m in closer and at a slightly flatter, higher angle in order to design the ambient light of a sunny day. We then had a dedo light DLED4.1 SE/D positioned as the sun, this gave us a hard light source and a circular highlight in Bash’s sunglasses to make it feel like a hot summer beach. For the roulette scene, using several pieces of our bar grip equipment we attached our DGI ronin to a 6ft pole to allow us to begin the shot over the roulette table, focus on Bash and then pulled back to reveal the roulette table and using the remote operation to tilt the camera down, looking at the roulette wheel as it was spinning and then to look back up to reveal the
dealer and Bash as he wins.
This required numerous practice runs, coordination between actors as well as smooth camera movements, both physically and remotely. As a way of concluding the video, it was important for us to show the ‘student’ logging on to the website/app and purchasing flight tickets, this was done through a series of top down and over the shoulder shots paired with screen tracking and replacing to follow the booking progress. It is impossible to discuss any behind the scenes for this shoot without enjoying some of the more humorous moments that occurred. As each scene was set up in a studio, we essentially had to create a location/scenario using props alone.
It is impossible to discuss any behind the scenes for this shoot without enjoying some of the more humorous moments that occurred. As each scene was set up in a studio, we essentially had to create a location/scenario using props alone. Whether this was emptying almost a ton of sand into the studio, burying Bash inside it only for him to erupt out of it and be buried again (x 4), making up 200 pizza boxes and eating an inexcusable about of pizza for the sake of ‘prop’ crusts, emptying 120 tins of baked beans and a vast amount of polystyrene into a bath tub containing Bash and then removing it again with our bare hands.Then of course, Zach provoking genuine laughter from Bash with his cheese jokes. With over 250,000 views, over 2.1k interactions and 357 shares in just 5 days after being posted on Facebook, we are so happy with the response of the first video that was shared, if you haven't seen it already, here it is below. Enjoy!
Video Performance Update - 19th April 2017
It has 'bean' a month since Student Universe video was shared, so we thought we would take the opportunity to reflect on the videos Facebook statistics.
I’ve Bean to so many places #SaveYourWay
Posted 20 March. 373k views, 854 reactions and 1.3k comments.
Video 2: Take a Spin Around the World #SaveYourWay
Posted 27 March. 94k views, 103 reactions and 49 comments.
Video 3: Want A Slice of These Deals? #SaveYourWay
Posted 3 April. 146k views, 425 reactions and 541 comments.
Video 4: Life's A Beach! #SaveYourWay
Posted 10 April. 93k views, 119 reactions and 31 comments.